Cookie policy
Last updated: 15 October 2026
Cookies are small files a website stores in your browser. This page lists the cookies usualbook.com uses. Analytics and advertising cookies are off by default and are only set if you click “Accept” in the cookie banner.
Essential
Needed for the site to work as you'd expect. They don't need consent and contain no personal data.
| Cookie | Provider | Purpose | Expires |
|---|---|---|---|
ub_lang | UsualBook | Remembers the language you picked (English or Turkish). | 1 year |
usualbook-consent (local storage) | UsualBook | Remembers whether you accepted or rejected cookies. | Until you clear it |
Analytics (with your consent)
Google Analytics 4 helps us understand how visitors use the site — for example which pages they read and whether they start a free trial. IP addresses are not stored by Google Analytics 4.
| Cookie | Provider | Purpose | Expires |
|---|---|---|---|
_ga | Google Analytics | Distinguishes visitors so we can count visits and see which pages are used. | 2 years |
_ga_<ID> | Google Analytics | Keeps the state of your current visit (session). | 2 years |
Advertising (with your consent)
If you arrived from one of our Google ads, these cookies let us measure whether the ad led to a sign-up. We don't use them to show you ads on other sites.
| Cookie | Provider | Purpose | Expires |
|---|---|---|---|
_gcl_au | Google Ads | Measures whether people who clicked our ads went on to sign up (conversion tracking). | 90 days |
_gcl_aw | Google Ads | Stores the ad click identifier (gclid) for conversion tracking. | 90 days |
How consent works
We use Google Consent Mode. Until you accept, Google's tag is not loaded and no analytics or advertising cookies are set. If you accept and later change your mind, use “Cookie settings” in the footer (or the button below) and choose “Reject” — we remove the Google cookies on this site. You can also delete cookies in your browser settings.
The UsualBook app (app.usualbook.com) uses essential cookies to keep you signed in, and the same Google Analytics property with Consent Mode, so a visit that continues from this site to sign-up is measured as one journey.
More information
See our privacy policy for how we handle personal data, and how Google uses data from sites that use its services. Questions: hello@usualbook.com.
Who we are
UsualBook is a product of Ertech Yazılım ve Bilgi Teknolojileri Limited Şirketi, a limited company registered in Türkiye.
- Legal name
- Ertech Yazılım ve Bilgi Teknolojileri Limited Şirketi
- Trading as
- UsualBook
- Registered address
- İdealtepe Mah. Dik Sk. No: 13 İç Kapı No: 2, Maltepe / İstanbul, Türkiye
- Tax number
- 7990922811 (Küçükyalı Tax Office)
- hello@usualbook.com
- Website
- usualbook.com